Hello! I’m Nataly,
a digital designer based in Tampa, Florida.

I have over ten years of expertise in design, writing, and marketing, helping clients reach their full potential across a variety of industries.

Explore My Work

TuitionEP

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Fork Union Military Academy

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Rasmussen Periodontics

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TuitionEP

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Fork Union Military Academy

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Rasmussen Periodontics

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Creative Leadership
&
Design Expertise

I specialize in UX/UI design, branding, and digital strategy, with over a decade of experience leading creative teams and delivering engaging, user-centered experiences. My passion lies in building intuitive designs that connect people to brands and bring ideas to life across web, app, and marketing platforms.

Skills

Adobe XD
95%
Photoshop
95%
InDesign
95%
Illustrator
85%
Figma
90%
Wordpress
90%

UX/UI Design

With a strong understanding of user-centered design principles, I create interfaces that are beautiful, interactive, and responsive, translating user needs into efficient design solutions.

Web Design

Using Adobe XD and Figma, I've designed interactive mockups for various websites, apps, and online platforms, and have experience using Wordpress and page builders like Oxygen and Breakdance.

App Design

I've worked extensively on the usability, design, and functionality of several different apps, in industries ranging from finance to education.

Copywriting

An avid reader, I write engaging copy for a variety of different industries, many times filling in the copy on my own mockups and print collateral.

Brand Identity

As a creative director, I've set the creative vision for a dozen different startup brands, ensuring cohesiveness and alignment across design elements.

Social Media

Extensive experience in social media design, content management, ideation, photography and videography.

Project Management

As a creative director, I have experience with team management and ensuring that all projects are completed within budget and on time.

Social Media

Extensive experience in social media design, content management, ideation, photography and videography.

Creative Leadership
&
Design Expertise

I specialize in UX/UI design, branding, and digital strategy, with over a decade of experience leading creative teams and delivering engaging, user-centered experiences. My passion lies in building intuitive designs that connect people to brands and bring ideas to life across web, app, and marketing platforms.

Skills

Adobe XD
95%
Photoshop
95%
InDesign
95%
Illustrator
85%
Premiere Pro
80%
Figma
90%
Wordpress
90%

UX/UI Design

With a strong understanding of user-centered design principles, I create interfaces that are beautiful, interactive, and responsive, translating user needs into efficient design solutions.

Web Design

Using Adobe XD and Figma, I've designed interactive mockups for various websites, apps, and online platforms, and have experience using Wordpress and page builders like Oxygen and Breakdance.

App Design

I've worked extensively on the usability, design, and functionality of several different apps, in industries ranging from finance to education.

Copywriting

An avid reader, I write engaging copy for a variety of different industries, many times filling in the copy on my own mockups and print collateral.

Brand Identity

As a creative director, I've set the creative vision for a dozen different startup brands, ensuring cohesiveness and alignment across design elements.

Social Media

Extensive experience in social media design, content management, ideation, photography and videography.

Project Management

As a creative director, I have experience with team management and ensuring that all projects are completed within budget and on time.

Social Media

Extensive experience in social media design, content management, ideation, photography and videography.

The Journey So Far

Creative Director

energyhill
2019 - Present
I've been the Creative Director at Energyhill, a boutique design agency located in Land O'Lakes, Florida, since 2019. During my time there, I've worked with over 50 clients in a variety of different industries, including education, construction, retail, finance, and non-profit.

Managing a team of designers, copywriters, and developers, I established the creative vision for projects and ensured all deliverables aligned with the brand identity of the client, in addition to approving creative work at various stages, providing feedback and direction, and hiring new team members. Communicating rationale, presenting design concepts to clients, and overseeing the creative process from concept to completion, I ensured any website, app, brand, or marketing campaign was delivered on time and exceeded client expectations.

UX/UI Designer

TuitionEP
2020 - Present
As a UX/UI designer at TuitionEP, a payment platform and app for schools and organizations, I've worked on the design and usability of the app, improving the user experience for parents, students, and teachers. I've also worked on the design of the mobile app, ensuring parents and students would have a seamless experience in paying for tuition and fees, as well as the website, social media, marketing, video, and print collateral for the brand.

Graphic Designer

TuitionEP
2020 - Present
After graduating from the University of South Florida in 2018, I held a number of positions as a graphic designer, starting with an internship at Tampa Magazine and later designing print collateral for a primary care doctor and a consulting company called Success Sciences. This gave me ample experience in a number of fields, from healthcare to fashion to business.

Memberships & Certifications

About Me

Beyond the world of design, I'm a Tampa native, mom to a spunky two-year-old, wife to my favorite adventure partner, and dog-mom to a lovable Springador. When I’m not at my desk, you’ll find me exploring the outdoors, tending to my garden, or chasing after my toddler with coffee in hand.