CPF Mortgage, a Tampa-based home financing company, needed a refreshed digital presence and a stronger marketing strategy to expand their reach across the Tampa Bay area. I led the creative direction for the full brand overhaul, including a new logo, website, social media presence, and supporting brand collateral.
By introducing a vibrant gradient into the updated color palette, we helped the brand break away from the industry’s typical sea of corporate blues and grays, giving CPF Mortgage a distinct and modern identity. I guided the design team through the concept phase of logo development, approved final designs, and presented creative concepts to the client. Additionally, I developed a sitemap and worked on the design of the new website, as well as creating a comprehensive stylescape to inform both web design and social media direction.
Collaborating closely with the team, I also crafted a content strategy encompassing social media posts, landing pages, blog articles, and press releases — all designed to increase brand exposure and support the launch of CPF Mortgage’s new identity.
